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Marriott International and Hostmaker announced a collaboration to introduce a new holiday home rental undertaking under Marriott’s Tribute Portfolio Homes brand. This venture marks Marriott’s first step into the home-share market, nine years after Brian Chesky founded Airbnb and disrupted the travel industry. The move comes at a time when Airbnb is attempting to step out of its “alternative travel” image, introducing concepts like Airbnb Plus that offer a more curated travel experience. Meanwhile, other traditional hospitality companies like AccorHotels and Hyatt have also launched similar endeavours.
There are establishments designated as Local Lodging with standard residential housing permits but which are in reality “genuine hotels”. According to Urbanism Councilman Manuel Salgado, “giving residential housing and Local Lodging the same licensing status is detrimental to the city.” “Real Local Lodging is when the owner lives at home, sharing with holidaymakers. This form of tourist accommodation deserves protection”, stated the Lisbon alderman.
The creation of a Porto Municipal Tourist Tax, which might reach two euros per night, is designed to solve housing problems and omits improvements in the tourism sector, claims the Hospitality Association of Portugal. The City Council explained, “the proceeds of this levy are to be applied in projects aimed at promoting housing for the middle and lower middle class in the historic centre to accelerate the repopulation and curb pressures from real estate development.
According to the Hotel Association of Portugal, in November of last year, 25 operators had multiple “AL” registrations: between 51 and 300. Of these, seven were running more than a hundred properties as “Local Lodging establishments,” up to a maximum of three hundred. While the majority of owners let just one or two properties, current “AL” legislation fails to distinguish between those operating on a peer-to-peer basis and those running full-blown “horizontal” hotels.